Miu Miu is a brand in love with contradictory women: intelligently frivolous, fearlessly fun, seriously lighthearted, feminine feminists. Miu Miu is something of a chimera: you can’t quite categorize it because it refuses to be categorized. The scent is elusive – the Miu Miu character naturally rejects the expected, the proper, the reserved, or the clichéd – because the qualities it evokes are elusive: youth, femininity, freedom, and confidence that comes from knowing exactly what you want.