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INTRODUCING MY WAY; THE NEW FEMININE FRAGRANCE BY GIORGIO ARMANI
Giorgio Armani, designer of timeless fragrances, unveils its new fragrance; MY WAY. Through meaningful connections to others, one finds the path to the truest version of oneself.
I AM WHAT I LIVE
MY WAY is inspired by the genuine search for meaning and authenticity that lies outside oneself, ultimately creating a more profound way of being. Through the influence of serendipitous encounters and new experiences, one discovers one's own multifaceted depths. Intimate yet universal, "I am what I live" encapsulates this ethos.
FINDING ON HER OWN PATH
A fragrance for a new generation, MY WAY encapsulates curiosity and connections, embodied by a woman looking for experiences that challenge her preconceptions and take her into new, unchartered territory. She seeks out meaningful, authentic ways of connecting with others. Through truly learning from others, she reinvents and finds herself. Embodied by authentic and unfiltered beauty, actor Adria Arjona.
She is curious and open. Learning from others, whilst discovering the world is how she forms a stronger sense of self. "You can take anything away from me, but you can't take away what I've lived" Adria Arjona, Global Ambassador for MY WAY.
CAPTURING MEANINGFUL ENCOUNTERS OF THE WORLD
MY WAY is a contemporary floral fragrance with a fusion of white flowers at its heart. The fragrance is composed of the finest natural ingredients: Vanilla is sourced from Madagascar, while the Tuberose is harvested in India. In creating the notes, craftsmanship meets innovation, as the Tuberose heart is extracted using molecular distillation, allowing the perfumers to select the creamy, velvety facets tailor-made for MY WAY. The Orange blossom note is extracted in Egypt using an innovative, exclusive and entirely natural enfleurage process, whose cold extraction method infuses the Orange flowers in Orange essence. The artisanal approach finally translates in the manual weighing and blending of the fragrance's concentrate in Grasse creates pure, highly-refined notes with enhanced radiance and naturality.
CAPTURING LIVED EXPERIENCES IN A BOTTLE
MY WAY's sleek design and transparent glass, combined with vibrant pink juice, explore the multiple facets of femininity and gives light and luminosity. The deep blue rounded cap, a new interpretation of the iconic Armani stone, acts as a metaphor for the planet and encapsulates all of ones experiences with others. With a golden ring around the cap and real rich fabric around the collar, creating a timeless couture accessory. An elegant bottle of true Armani contrasts acting as a talisman as you find your own path.
CAPTURING A LIVED EXPERIENCE
Directed and photographed by Hunter & Gatti, the MY WAY campaign captures Adria Arjona's adventure, with the Spanish creative duo following her as she experiences meaningful encounters with people and places around the world. More than a campaign, the unretouched film is a live experience capturing Adria as she arrives at these authentic moments of connection with others, through the rituals of their diverse cultures.
Fragrance Family: Floral
Top notes: Bergamot from Calabria & Orange Blossom from Egypt
Heart notes: Tuberose & Jasmine from India
Base notes: Cedarwood from Virginia, Vanilla from Madagascar & White Musks
Alcohol, Parfum / Fragrance, Aqua / Water, Linalool, Benzyl Salicylate, Benzyl Alcohol, Hydroxycitronellal, Limonene, Ethylhexyl Salicylate, Butyl Methoxydibenzoylmethane, Methyl Anthranilate, Hexyl Cinnamal, Geraniol, Citronellol, Eugenol, Citral, Alpha-isomethyl Ionone, Tris(Tetramethylhydroxypiperidinol) Citrate, Isoeugenol, Cinnamal, Benzyl Benzoate, Ci 17200 / Red 33, Ci 60730 / Ext. Violet 2
- My Way
- Armani
- 50ml
Armani My Way Eau de Parfum Spray 50ml
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RRP: £95.00
£69.95
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INTRODUCING MY WAY; THE NEW FEMININE FRAGRANCE BY GIORGIO ARMANI
Giorgio Armani, designer of timeless fragrances, unveils its new fragrance; MY WAY. Through meaningful connections to others, one finds the path to the truest version of oneself.
I AM WHAT I LIVE
MY WAY is inspired by the genuine search for meaning and authenticity that lies outside oneself, ultimately creating a more profound way of being. Through the influence of serendipitous encounters and new experiences, one discovers one's own multifaceted depths. Intimate yet universal, "I am what I live" encapsulates this ethos.
FINDING ON HER OWN PATH
A fragrance for a new generation, MY WAY encapsulates curiosity and connections, embodied by a woman looking for experiences that challenge her preconceptions and take her into new, unchartered territory. She seeks out meaningful, authentic ways of connecting with others. Through truly learning from others, she reinvents and finds herself. Embodied by authentic and unfiltered beauty, actor Adria Arjona.
She is curious and open. Learning from others, whilst discovering the world is how she forms a stronger sense of self. "You can take anything away from me, but you can't take away what I've lived" Adria Arjona, Global Ambassador for MY WAY.
CAPTURING MEANINGFUL ENCOUNTERS OF THE WORLD
MY WAY is a contemporary floral fragrance with a fusion of white flowers at its heart. The fragrance is composed of the finest natural ingredients: Vanilla is sourced from Madagascar, while the Tuberose is harvested in India. In creating the notes, craftsmanship meets innovation, as the Tuberose heart is extracted using molecular distillation, allowing the perfumers to select the creamy, velvety facets tailor-made for MY WAY. The Orange blossom note is extracted in Egypt using an innovative, exclusive and entirely natural enfleurage process, whose cold extraction method infuses the Orange flowers in Orange essence. The artisanal approach finally translates in the manual weighing and blending of the fragrance's concentrate in Grasse creates pure, highly-refined notes with enhanced radiance and naturality.
CAPTURING LIVED EXPERIENCES IN A BOTTLE
MY WAY's sleek design and transparent glass, combined with vibrant pink juice, explore the multiple facets of femininity and gives light and luminosity. The deep blue rounded cap, a new interpretation of the iconic Armani stone, acts as a metaphor for the planet and encapsulates all of ones experiences with others. With a golden ring around the cap and real rich fabric around the collar, creating a timeless couture accessory. An elegant bottle of true Armani contrasts acting as a talisman as you find your own path.
CAPTURING A LIVED EXPERIENCE
Directed and photographed by Hunter & Gatti, the MY WAY campaign captures Adria Arjona's adventure, with the Spanish creative duo following her as she experiences meaningful encounters with people and places around the world. More than a campaign, the unretouched film is a live experience capturing Adria as she arrives at these authentic moments of connection with others, through the rituals of their diverse cultures.
Fragrance Family: Floral
Top notes: Bergamot from Calabria & Orange Blossom from Egypt
Heart notes: Tuberose & Jasmine from India
Base notes: Cedarwood from Virginia, Vanilla from Madagascar & White Musks
Alcohol, Parfum / Fragrance, Aqua / Water, Linalool, Benzyl Salicylate, Benzyl Alcohol, Hydroxycitronellal, Limonene, Ethylhexyl Salicylate, Butyl Methoxydibenzoylmethane, Methyl Anthranilate, Hexyl Cinnamal, Geraniol, Citronellol, Eugenol, Citral, Alpha-isomethyl Ionone, Tris(Tetramethylhydroxypiperidinol) Citrate, Isoeugenol, Cinnamal, Benzyl Benzoate, Ci 17200 / Red 33, Ci 60730 / Ext. Violet 2
- My Way
- Armani
- 50ml
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Customer Reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of Fragrance Direct.
Lovely and feminine....
Lovely and feminine. Pleasant all year around. Fresh and contemporary.
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I got this for my da...
I got this for my daughter for Christmas as a perfume she had never used, and I got lucky as she loved it
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Daughter was absolut...
Daughter was absolutely delighted with the perfume, smells gorgeous! Will definitely use Fragrance Direct again, really great experience
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Brilliant fast servi...
Brilliant fast service, excellent product at excellent price.
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Great purchase.. Wif...
Great purchase.. Wife loves this perfume. Easy to order to.
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Ordered for wife's b...
Ordered for wife's birthday, really good price and quick delivery.
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Smelled this perfume...
Smelled this perfume on holiday in July on someone and it smelled gorgeous. Decided to order it for myself and can say it still smells amazing!!
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The bottle looks great
I bought this for my mum for Mother’s Day. Straight away she tried it on and the smell was amazing.
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Lovely bottle
My daughter was wanting this for a long time and I gave her my way as a gift so that it would be the first scent when she recovered her sence of smell after having covid, she loved it!
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Long lasti g
Bought this for my daughters birthday. She loves the smell and says it doesn't wear off like some perfume.
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